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Freschetta: How advertising brought the pizza market to its senses - IPA Effectiveness Awards Case Study 2000

Brief Description: Freshetta's Bake & Rise frozen pizza was launched in 1999 as a premium product. It now dominates the category, representing 7.7% of frozen pizza sales ;---(TAGS)--- Full Title: Freschetta : how advertising brought the pizza market to its senses ; Number: 2000/46 ; Brand Name: Freschetta ; Client: Schwan's Europe ; IPA_ProductCoding: Food (Ready meals, convenience foods) ; Agency: BDH\TBWA ; Author: Nick Brookes, Nicole Ten Thij ;

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