Brief Description: With market share falling dramatically and the rise of the competitive own-label market and brand recognition failing, Crown Paint was in need of a new strategy. This meant rationalising the product range, removing sub-brands, redesign packaging etc. A TV and press campaign 'what a difference a day makes' was launched. Results: increase in awareness. Estimated that £30.3 million of sales were due to £7.3 million of advertising---(TAGS)---Full Title: Crown Paints: What a difference advertising makes ; Number: 2000/48 ; Brand: Crown Paints ; Client: Akzo Nobel ; Product Category: DIY goods/Home improvements (Decorating products - paints & varnishes) ; Agency: BDH TBWA ; Author: Nick Brookes, Nicole Ten Thij, Gareth Rule ; Prize Winners: 3 Star (Adworks ref: Advertising Works 11)