Lincoln Financial Group: How advertising gave Lincoln a clear solution - IPA Effectiveness Awards Case Study 2000

Brief Description: TV and press was used targeting ABC1s for the launch of a new financial services brand - Lincoln Finacial group. Using a limited budget (?300,000), the test campaign was in Scotland. Results: Increased awareness. Sales of mortgages, life products, savings products and pensions in Scotland outperformed those in the rest of the UK. In just one year income generated is estimated at £340,000 in Scotland alone ;---(TAGS)--- Full Title: How advertising gave Lincoln a clear solution ; Number: 2000/49 ; Brand Name: Lincoln Financial Group ; Client: Lincoln Financial Group ; IPA_ProductCoding: Financial Services (Banks/building societies/friendly societies/banking services/accounts) ; Agency: BDH\TBWA ; Author: Liz Ingham, Gareth Rule ;