Littlewoods Pools: Getting a result - IPA Effectiveness Awards Case Study 1998

Brief Description: This TV advertising campaign for the Littlewoods Pools leisure and gambling brand helped curb it's decline in revenue. The campaign achieved a return on funds invested of 1000%, by saving £120m of receipts. The financial benefits were felt by many stakeholders including coupon collectors and the Football Trust. The contribution to remittances from the TV campaign amounted to £120.1m, according to Econometric Modeling ;---(TAGS)--- Full Title: Helping Littlewoods pools get a result ; Number: 1998/10 ; Brand Name: Littlewoods Pools ; Client: Littlewoods Leisure ; IPA_ProductCoding: Entertainment & Leisure (Gambling inc. bingo clubs/lotteries/bookmakers/online gambling) ; Agency: DMB&B ; Author: Stuart Smith, Charlie Snow ;