Brief Description: This TV advertising campaign for the Littlewoods Pools leisure and gambling brand helped curb it’s decline in revenue. The campaign achieved a return on funds invested of 1000%, by saving £120m of receipts. The financial benefits were felt by many stakeholders including coupon collectors and the Football Trust. The contribution to remittances from the TV campaign amounted to £120.1m, according to Econometric Modeling---(TAGS)---Full Title: Littlewoods Pools - Helping Littlewoods pools get a result ; Number: 1998/10 ; Brand: Littlewoods Pools ; Client: Littlewoods Leisure ; Product Category: Entertainment & Leisure (Gambling inc. bingo clubs/ lotteries/bookmakers/online gambling) ; Agency: DMB&B ; Author: Stuart Smith, Charlie Snow ; Prize Winners: 1 Star (Adworks ref: Advertising Works 10)
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