Brief Description: The 1995 HEA campaign shows how important ‘getting’ inside’ youth culture was to the brief to ‘reduce the demand for drugs’ amongst young people. The National Drug Survey showed a reverse in previous trends with a decline in drug use from the start of the campaign. Using teen magazines and dance radio stations the campaign achieved an increase in calls to helplines, and an increase in the understanding of the risks. Evidence showed that the campaign was a financial success---(TAGS)---Full Title: COI - Health Education Authority - Drugs - How advertising turned the tide ; Number: 1998/13 ; Brand: COI - Health Education Authority - Drugs ; Client: Health Education Authority ; Product Category: Government Departments (Public service information campaigns) ; Agency: Duckworth Finn Grubb Waters ; Author: Lori Gould, Rachel Walker ; Prize Winners: 5 Star; Grand Prix (Adworks ref: Advertising Works 10)
This content is only available to registered users of the IPA website; all you have to do to gain full access to this content is login or register below.
Remember Me
I've forgotten my password
If you work for an IPA member agency, you are entitled to full access to all the information contained within this website.
All you need to do is complete a few very simple steps, starting with clicking the button below:
Not an IPA member? Don't worry, there are accounts that allow non-members access to the wealth of information on this website.
If you are a student, you can sign up for student access by clicking below: