Search
Click to see more
  • Client
  • Medium
  • Agency Posterscope
View agency profile
Featured image

Impulse: Reversing the decline of Impulse - IPA Effectiveness Awards Case Study 1998

Brief Description: Using a technique based on an analogy with financial options this 1998 paper shows how the decline of Impulse body spray was halted for both long and short-term performance. The £10m spent on the campaign was easily paid back by the £17.6m additional revenue generated ;---(TAGS)--- Full Title: Giving a brand options : how advertising helped reverse the decline of Impulse ; Number: 1998/17 ; Brand Name: Impulse ; Client: Elida Faberge ; IPA_ProductCoding: Cosmetics & Toiletries (Deodorants) ; Agency: Ogilvy & Mather ; Author: Simeon Duckworth, Jason Chebib ;

Login Required

Welcome back

This content is monetised. If you are an agency member you can view this content for free by logging in below. Non members can gain access to this content by logging in then choosing a method of payment.

Contact the IPA


Website, membership and content management software by Senior
IPA email enhanced by Messaging Architects
Creative design by Igentics

© 2012 IPA. All rights reserved. No part of this site may be reproduced without our permission.