Oxo Cubes and Gravy Granules: The launch of Oxo Lamb Cubes - IPA Effectiveness Awards Case Study 1998

Brief Description: The BSE scare of the early and mid 1990's shows a clear need for Oxo to expand the brand. JWT's family based TV campaign was chosen as the means to introduce the new lamb cube product in 1996. 700,000 boxes were sold by the end of 1997 forming a 39% share of the lamb cube market ;---(TAGS)--- Full Title: Another Oxo family episode. The launch of Oxo Lamb Cubes ; Number: 1998/18 ; Brand Name: Oxo Cubes and Gravy Granules ; Client: Van Den Bergh Foods ; IPA_ProductCoding: Food (Sauces (any), pickles, gravy, stock cubes etc.) ; Agency: J Walter Thompson ; Author: David Bain ;