Boursin: Du pain, du vin, du boursin... with garlic, herbs and extra sales - IPA Effectiveness Awards Case Study 1998

Brief Description: Launched around Christmas 1994 the brand went from decline to its highest sales peak with a campaign in which emotional values were established by using an idyllic vision of French life. It provided opportunities for brand development and generated growth for this soft cheese first launched in 1958. The brand continued to diversify into different flavours. ;---(TAGS)--- Full Title: Du pain, du vin, du Boursin...with garlic, herbs and extra sales ; Number: 1998/22 ; Brand Name: Boursin ; Client: Van Den Bergh Foods ; IPA_ProductCoding: Food (Dairy products - milk, cream, yogurt, cheese, eggs) ; Agency: Publicis ; Author: Michael Ellyatt ;