Mastercard: Priceless - IPA Effectiveness Awards Case Study 2006

Brief Description: The 'Priceless' campaign has played a major role in transforming the Access 'Flexible Friend', a secondary player in the credit and charge card sector, to MasterCard, which has outperformed the market in innovation and growth. As a result of the campaign, MasterCard has narrowed the gap on VISA in share of turnover, and in consumer share of mind. Advertising has lead to value share gain, has effectively allowed MasterCard to rival VISA and has stimulated £17.6bn turnover over in three years ;---(TAGS)--- Full Title: Mastercard - 14 TV commercials. More than 40 press ads. 3 major sponsorships. £17.6bn return on investment.....Priceless ; Number: 2006/09 ; Brand Name: Mastercard ; Client: Mastercard ; IPA_ProductCoding: Financial Services (Plastic cards - credit, debit, store) ; Agency: McCann Erickson ; Author: Paul M. Simonet ;