Waste Awareness: The change will do you good - IPA Effectiveness Awards Case Study 2005

Brief Description: This paper demonstrates the effectiveness of a cross-border campaign to raise awareness of sustainable waste management, maximise consumer recycling volumes and highlight business opportunities within the recycling and reprocessing business sector. Instigated over a region considered perfectly positioned to maximise the economies of scale for profitable reprocessing business, the campaign achieved 84% awareness amongst consumers of which 88% were influenced by the campaign, and 72% reported a behaviour change. Furthermore, independently compiled data substantiated the reported behavioural change, indicating an actual increase in materials collected across a number of waste streams. ;---(TAGS)--- Full Title: The change will do you good ; Number: 2005/30 ; Brand Name: Waste Awareness ; Client: Environment And Heritage Service (Northern Ireland) ; IPA_ProductCoding: Government Departments (Public service information campaigns) ; Agency: Lylebailie International ; Author: David Lyle, Julie Anne Bailie, Andrea Carrigan, Dawn Reid ;