TUI Package Holidays: Feel TUI - IPA Effectiveness Awards Case Study 2004

Brief Description: The tour operator with a smile is back with a vengeance - despite the ongoing crisis in the travel market, the new brand attributes and their advertising executions have had an immediate impact: TUI is defying market trends and again increasing its customer volumes. It is preserving its premium position in the market and generating far higher turnover per customer. TUI is anchoring its new brand characteristics in the minds of target group members and is setting the absolute benchmark in all communication- related performance indicators ;---(TAGS)--- Full Title: TUI package holidays ; Number: 2004/14 ; Brand Name: TUI ; Client: Tui Deutschland Gmbh ; IPA_ProductCoding: Travel & Transport (Travel agents/tour operators/travel booking services) ; Agency: Jung von Matt AG ; Author: Daniel Adolph ;