Chessington World of Adventures: How BBDO and Chessington make a world of difference - IPA Effectiveness Award 1988

Brief Description: Formerly Chessington Zoo the new 'themed leisure' park's opening was delayed by the rebuild. Important to stimulate business in the last four months of 1987 and reposition the park as more than a zoo. Local press, radio and TV used and resulted in the admissions target being exceeded by 12%. ;---(TAGS)--- Full Title: How BBDO & Chessington make a world of a difference ; Number: 1988/47 ; Brand Name: Chessington World of Adventures ; Client: Chessington World Of Adventures ; IPA_ProductCoding: Entertainment & Leisure (Visitor attractions) ; Agency: BBDO ; Author: Debbie Garvey ;