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The Independent: Effective advertising it is - IPA Effectiveness Awards Case Study 1988

Brief Description: Sales decline after the 1986 launch had been longer than expected. After advertising in the press (inc. Times and Telegraph) sales were up by 45,000 copies a day. Paper argues that the advertising helped move the title from a weak position to one of strength. ;---(TAGS)--- Full Title: The Independent : effective advertising it is ; Number: 1988/57 ; Brand Name: Independent, The ; Client: Independent ; IPA_ProductCoding: Media (Newspapers) ; Agency: Saatchi & Saatchi ; Author: Claire Rossi ;

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