Aberlour Malt Whisky: How Advertising Helped Accentuate the Development of Aberlour Malt Whisky - IPA Effectiveness Awards Case Study 1990

Brief Description: Debut UK advertising for Aberlour Malt Whisky. Advertising focused on a 'Millennium' promotion - inviting customers to invest in a hogshead to lay down for maturity in 1999. Media: quality press. Evaluation: encouraging sales and distribution. Retail sales increased. Generated good PR. Advertising more than paid for itself from direct response to the offer ;---(TAGS)--- Full Title: Hogshead revisted - how advertising helped accelerate the development of Aberlour Whisky ; Number: 1990/305 ; Brand Name: Aberlour Malt Whisky ; Client: Campbells ; IPA_ProductCoding: Drink (Alcoholic drinks - all) ; Drink (Spirits - white/dark) ; Agency: BMP DDB Needham ; Author: Ian Forth ;