Brief Description: Debut UK advertising for Aberlour Malt Whisky. Advertising focused on a ‘Millennium’ promotion – inviting customers to invest in a hogshead to lay down for maturity in 1999. Media: quality press. Evaluation: encouraging sales and distribution. Retail sales increased. Generated good PR. Advertising more than paid for itself from direct response to the offer; ---(TAGS)--- Full Title: Aberlour Malt Whisky ~ Hogshead revisted - How advertising helped accelerate the development of Aberlour Whisky; Number: 1990/305; Brand: Aberlour Malt Whisky; Client: Campbells; Product Category: Drink (Alcoholic drinks - all) ; Drink (Spirits - white/dark); Agency: BMP DDB Needham; Author: Ian Forth; Prize Winners: Third Prize; (Adworks ref: Advertising Works 6)