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  • Client Sainsburys
  • Medium
  • Agency PHD Network
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Economist: I Never Read the Economist - IPA Effectiveness Awards Case Study 1992

Brief Description: Magazine achieved growth despite the severe recession during 1988-91. Other similar weekly magazines faced huge losses or closed. Distinctive poster and print campaign attracted AB businessmen achieving high awareness with 14% circulation increase. ;---(TAGS)--- Full Title: Economist! I never read the Economist ; Number: 1992/212 ; Brand Name: Economist, The ; Client: The Economist ; IPA_ProductCoding: Media (Magazines) ; Agency: Abbott Mead Vickers.SMS ; Author: Laura Marks ;

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