Economist: I Never Read the Economist - IPA Effectiveness Awards Case Study 1992

Brief Description: Magazine achieved growth despite the severe recession during 1988-91. Other similar weekly magazines faced huge losses or closed. Distinctive poster and print campaign attracted AB businessmen achieving high awareness with 14% circulation increase. ---(TAGS)--- Full Title: The Economist - Economist! I never read the Economist; Number: 1992/212; Brand: The Economist; Client: The Economist; Product Category: Media (Magazines); Agency: Abbott Mead Vickers.SMS; Author: Laura Marks; Prize Winners: Third Prize; (Adworks ref: Advertising Works 7)

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