Search
Click to see more
  • Client
  • Medium
  • Agency Posterscope
View agency profile
Featured image

Haagen-Dazs: Dedicated to Pleasure - IPA Effectiveness Awards Case Study 1992

Brief Description: Brand altered the UK ice cream market creating a gold standard. 87.5% of ice cream advertising in 1981 went to TV, but this campaign ran in weekend sections of quality press achieving 6% share of voice, growing annual sales by 398%. ;---(TAGS)--- Full Title: Haagen-Dazs : dedicated to pleasure ; Number: 1992/305 ; Brand Name: Haagen-Dazs ; Client: Haagen Dazs ; IPA_ProductCoding: Food (Desserts - fresh, frozen, ambient) ; Agency: BBH ; Author: Nick Kendall ;

Login Required

Welcome back

This content is monetised. If you are an agency member you can view this content for free by logging in below. Non members can gain access to this content by logging in then choosing a method of payment.

Contact the IPA


Website, membership and content management software by Senior
IPA email enhanced by Messaging Architects
Creative design by Igentics

© 2012 IPA. All rights reserved. No part of this site may be reproduced without our permission.