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Renault Clio: Adding Value During a Recession - IPA Effectiveness Awards Case Study 1992

Brief Description: Clio launched into worst car market for years in 1991, new car sales having declined by 20%. Campaign needed to establish premium position among small cars, attract a wider age range of customers as well as unveil the new model. Clio exceeded its first year sales and helped Renault gain market share. ;---(TAGS)--- Full Title: Renault Clio : adding value during a recession ; Number: 1992/307 ; Brand Name: Renault Clio ; Client: Renault ; IPA_ProductCoding: Automotive (Motor cars) ; Agency: Publicis ; Author: Caroline Chandy, Douglas Thursby-Pelham ;

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