Renault Clio: Adding Value During a Recession - IPA Effectiveness Awards Case Study 1992

Brief Description: Clio launched into worst car market for years in 1991, new car sales having declined by 20%. Campaign needed to establish premium position among small cars, attract a wider age range of customers as well as unveil the new model. Clio exceeded its first year sales and helped Renault gain market share. ---(TAGS)--- Full Title: Renault Clio - Renault Clio: Adding value during a recession; Number: 1992/307; Brand: Renault Clio; Client: Renault; Product Category: Automotive (Motor cars); Agency: Publicis; Author: Caroline Chandy and Douglas Thursby-Pelham; Prize Winners: Third Prize (Adworks ref: Advertising Works 7)

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