Gini: The Launch of Gini - IPA Effectiveness Awards Case Study 1992

Brief Description: New carbonated drink launch into crowded market. Unique positioning described using ‘Mediterranean’ creative strategy for TV. Tyne Tees used as control. Sales and share success shown. Tracking showed awareness, image and recognition. ---(TAGS)--- Full Title: Gini - The launch of Gini; Number: 1992/310; Brand: Gini; Client: Schweppes; Product Category: Drink (Soft drinks - carbonated); Agency: BMP DDB Needham; Author: Anneke Elwes; Prize Winners: Second Prize; (Adworks ref: Advertising Works 7)

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