Uvistat: Against All Odds - IPA Effectiveness Awards Case Study 1990

Brief Description: Small budget relaunch campaign for Uvistat suncare. Very competitive market, brand lacked differentiation. Brand positioned as 'being in control' and as the definitive product range for 'sensitive skin'. Target: Women. Media: Women's magazines. Results: volume sales rose 31% versus previous year (in a market that rose just 8.5%) and sterling ex-factory sales for Windsor rose 46% ;---(TAGS)--- Full Title: against all odds ; Number: 1990/307 ; Brand Name: Uvistat ; Client: Windsor Pharmaceuticals ; IPA_ProductCoding: Cosmetics & Toiletries (Suncare) ; Agency: Butterfield Day Devito Hockney ; Author: Lorna Young ;