Brief Description: Small budget relaunch campaign for Uvistat suncare. Very competitive market, brand lacked differentiation. Brand positioned as ‘being in control’ and as the definitive product range for ‘sensitive skin’. Target: Women. Media: Women’s magazines. Results: volume sales rose 31% versus previous year (in a market that rose just 8.5%) and sterling ex-factory sales for Windsor rose 46%; ---(TAGS)--- Full Title: Uvistat - Against all odds; Number: 1990/307; Brand: Uvistat; Client: Windsor Pharmaceuticals; Product Category: Cosmetics & Toiletries (Suncare); Agency: Butterfield Day Devito Hockney; Author: Lorna Young; Prize Winners: First Prize; (Adworks ref: Advertising Works 6)