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The London Philharmonic: A Great Performance - IPA Effectiveness Awards Case Study 1990

Brief Description: Campaign to differentiate and brand the London Philharmonic Orchestra as the best in London. Media: London Underground posters. Evaluation: 50% rise in audience attendance (1987-89). Orchestra was awarded residency at the Royal Festival Hall. Uplift unique to LPO. ;---(TAGS)--- Full Title: The London Philharmonic - a great performance ; Number: 1990/411 ; Brand Name: London Philharmonic ; Client: London Philharmonic ; IPA_ProductCoding: Entertainment & Leisure (Cinemas/theatres/opera/orchestras etc.) ; Agency: Saatchi & Saatchi ; Author: Sue Moss, Claire Nunneley ;

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