Supasnaps: How Supasnaps Snapped Up the Market with Snappit - IPA Effectiveness Awards Case Study 1990

Brief Description: Describes free camera giveaway promotion for Supasnaps. Objective was to raise awareness of the promotion. Media: TV in 8 area with press support and in-store displays. Results: dramatic increase in awareness of the offer in advertised areas. This led to increased film sales. Profit made more than paid for adspend; ;---(TAGS)--- Full Title: Snap happy - how Supasnaps snapped up the market with Snappit ; Number: 1990/313 ; Brand Name: Supasnaps ; Client: Supasnaps ; IPA_ProductCoding: Photographic (Cameras/camcorders etc.) ; Agency: Saatchi & Saatchi ; Author: Claire Dekany ;