Royal National Institute for the Deaf: A Fair Hearing for the Deaf - IPA Effectiveness Awards Case Study 1990

Brief Description: Advertising for the Royal National Institute for the Deaf charity. Objective: to raise awareness of the problems of deaf people and campaign on specific issues such as improving the provision of hearing aids. Targeting both public and private health sectors and the charity sector. Audience included the medical profession, MPs, Government and the general public. Media: medical trade journals, press with poster support. Campaign met with unexpected opposition which led to more appeal to the public. Evaluation: public sector and Government agreed to consider proposed changes; private sector, the desired legislative amendment was passed in July 1989. Argues that advertising helped to get the RNID case heard by influential people, encouraged debate on hearing provision. Helped establish the RNID's status as principal organisation representing the deaf. All on a low budget ;---(TAGS)--- Full Title: A fair hearing for the deaf : RNID ; Number: 1990/317 ; Brand Name: RNID ; Client: Royal National Institute For The Deaf ; IPA_ProductCoding: Charities (All charities) ; Agency: Ogilvy & Mather ; Author: Jane Barkey ;