Northern Ireland Electoral Commission: Advertising counts - a case study in electoral awareness - IPA Effectiveness Awards Case Study 2004

Brief Description: The Electoral Fraud Act was introduced to Northern Ireland in May 2002 and brought with it strict new measures regarding voter registration and voter identification. The move to individual registration was expected to result in a decline in the Electoral Register, with general inertia and suspicion of state intrusion amongst the greatest potential deterrents. Lyle Bailie International's multi-media advertising campaign successfully converted the mass population from reliance on household registration at a level of 650,00 registrations to an achievement of 1.1 million individual registrations, involving 85% of all eligible adults ;---(TAGS)--- Full Title: Advertising counts - a case study in electoral awareness ; Number: 2004/27 ; Brand Name: Electoral Commission - Northern Ireland ; Client: Electoral Commission ; IPA_ProductCoding: Government Departments (Public service information campaigns) ; Agency: Lylebailie International ; Author: David Lyle, Julie Anne Bailie, Dawn Reid, Pauline Kerr ;