Army Recruitment; COI - Ministry of Defence - Army - Up and over the 'wall of fear' - IPA Effectiveness Awards Case Study 2004

Brief Description: Throughout the mid-late 1990s, the Army did not have as many trained men and women as it needed to do its job properly. This paper tells the story of how? in one of the most daunting recruiting environments imaginable - the Army set about addressing that problem, and of the crucial role that advertising played (and continues to play) in helping to solve it ;---(TAGS)--- Full Title: Up and over the 'wall of fear'. How advertising is helping the army finally meet its manning obligations ; Number: 2004/43 ; Brand Name: Army Recruitment ; COI - Ministry of Defence - Army ; Client: Army ; IPA_ProductCoding: Government Departments (Public service recruitment - armed forces, police etc.) ; Agency: Publicis ; Author: Mark Tomblin, Mark Pihlens, Adrian Marks ;