Norwich Union Stakeholder Pensions: a pension for everyman - IPA Effectiveness Awards Case Study 2002

Brief Description: Campaign for Norwich Union following the Welfare Reform and Pensions Act in 1999. Objective: to maximise on the potential of the pensions market to double in size and to attempt to become market leader. Evaluation: the ad strategy and execution helped NU achieve this goal (in a market plagued by consumer disinterest and cynicism. ;---(TAGS)--- Full Title: Norwich Union Stakeholder Pensions. A pension for everyman ; Number: 2002/35 ; Brand Name: Norwich Union Stakeholder Pensions ; Client: Norwich Union ; IPA_ProductCoding: Financial Services (Personal pensions, annuities) ; Agency: McCann Erickson ; Author: Deborah Pullen, Leigh Stops, Keith Coni ;