Aerogard: Your force field against mossies - IPA Effectiveness Awards Case Study 2002

Brief Description: Campaign for Aeroguard personal insect repellent in the Australian market. Objective: to achieve top-of-mind in a low interest category, targeting outdoor types, women and retailers. Media: TV. Evaluation: Increased share from 51.5% to 57.6% in 3 months when the overall market was in decline in a below average pest season. Big increases in top-of-mind awareness. ;---(TAGS)--- Full Title: Aerogard - 'your force field against mossies' ; Number: 2002/02 ; Brand Name: Aerogard ; Client: Reckitt Benckiser Australia ; IPA_ProductCoding: Pharmaceuticals (Travel healthcare products) ; Agency: McCann Erickson Australia ; Author: Hristos Varouhas ;