Maryland Cookies: If you want people to think differently about your brand - IPA Effectiveness Awards Case Study 2002

Brief Description: Campaign for the launch of new variants for Maryland Cookies, who were operating in a fiercely competitive market. Own-label had a 35% market share. A high profile PR campaign was embarked on. Evaluation: achieved 65% distribution in the grocery sector, brand share increased 10% and a one year sales increase of 14% was achieved. ;---(TAGS)--- Full Title: If you want people to think differently about your brand, you have to think differently yourself ; Number: 2002/08 ; Brand Name: Maryland Cookies ; Client: Horizon Biscuits (Non Burtons) ; IPA_ProductCoding: Food (Bakery goods - bread/cakes/crackers/biscuits) ; Agency: Cogent ; Author: Mary Kineer ;