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Budweiser: Frogs, lizards, whassup - IPA Effectiveness Awards Case Study 2002

Brief Description: This case shows how Budweiser that had slipped into decline in mid 1998 had turned a brand's fortunes around and rejuvenated brand awareness. The case demonstrates how advertising was the lynchpin of Budweiser's recovery programme. Frogs, Frogs and Lizards, and Whassup?. ;---(TAGS)--- Full Title: Frogs, lizards, whassup? Market share that's what ; Number: 2002/57 ; Brand Name: Budweiser ; Client: Anheuser Busch ; IPA_ProductCoding: Drink (Beer/lager/ale) ; Drink (Alcoholic drinks - all) ; Agency: BMP DDB ; Author: Emmet O'Hanlon, Andrew Deykin ;

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