Campbell's Meatballs: How we snookered the market - IPA Effectiveness Awards Case Study 1988

Brief Description: In a declining market it was essential to reposition what was seen as a tired brand. Having been taken over by modern convenience foods product was viewed negatively. TV campaign showed a sharp increase in awareness in the advertised areas, with sales increasing dramatically in these areas. Share increased by 12% from a base of 73% of the market. ;---(TAGS)--- Full Title: Campbell's Meatballs - how we snookered the market ; Number: 1988/12 ; Brand Name: Campbell's Meatballs ; Client: Campbells UK ; IPA_ProductCoding: Food (Ready meals, convenience foods) ; Food (Meat - fresh, canned, frozen) ; Agency: Saatchi & Saatchi ; Author: Julie Ogley ;