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Paracodol: Can't hide from advertising - IPA Effectiveness Awards Case Study 1988

Brief Description: Paper describes the first time campaign for the launch of the strong analgesic brand into the OTC market. Immediate and dramatic sales increases shown in test area, with gains in image and perception. Similar results followed the national roll-out in 1987. ;---(TAGS)--- Full Title: Paracodol can't hide from advertising ; Number: 1988/38 ; Brand Name: Paracodol ; Client: Fisons ; IPA_ProductCoding: Pharmaceuticals (Analgesics) ; Agency: Publicis ; Author: Caroline Chandy ;

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