Leeds Permanent Building Society Liquid Gold Account: I know that sounds like a lager - IPA Effectiveness Awards Case Study 1988

Brief Description: Launch of the new Liquid Gold savings product in September 1984. Need was to support the company as a whole as well as widening the customer base. National press and TV bursts used. Milward Brown tracked awareness of the new account, the society and the advertising. The launch was claimed a success and clearly demonstrated the financial value of advertising. ;---(TAGS)--- Full Title: Leeds Permanent Building Society Liquid Gold Account : I know that sounds like a lager ; Number: 1988/63 ; Brand Name: Leeds Building Society Liquid Gold Account ; Client: Leeds Permanent Building Society ; IPA_ProductCoding: Financial Services (Banks/building societies/friendly societies/banking services/accounts) ; Agency: Abbott Mead Vickers/SMS ; Author: Jackie Boulter ;