Radio Rentals: I wonder why they're called Radio Rentals? - IPA Effectiveness Awards Case Study 1990

Brief Description: The rental market for TV and videos was in severe decline yet the Radio Rentals product range was expanded to include white goods. Media: 2 TV ads. Objective: to modernise the image of rental. Results: increased ad and shop awareness. Prompt increase in new rental contracts. Research showed an increase in new and younger customers entering the stores. ;---(TAGS)--- Full Title: I wonder why they're called Radio Rentals? ; Number: 1990/114 ; Brand Name: Radio Rentals ; Client: Radio Rentals ; IPA_ProductCoding: Retail (Electrical retailing) ; Agency: BBH ; Author: Charles Wigley ;