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Phileas Fogg: Phileas Fogg gets his man - IPA Effectiveness Awards Case Study 1988

Brief Description: Recruitment campaign in 1987 for Derwent Valley Foods to find a senior manager. Ran a black and white press ad in Marketing Week twice. Result was many applications and the employment of 'the right person'. ;---(TAGS)--- Full Title: Phileas Fogg gets his man. How Phileas Fogg embarks on a quest for a companion for his voyages and finds Mr Right ; Number: 1988/67 ; Brand Name: Phileas Fogg ; Client: Derwent Valley Foods ; IPA_ProductCoding: Food (Snack foods inc. crisps, nuts etc.) ; Agency: BBH ; Author: Stefano Tiratelli ;

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