Allied Dunbar: Two Effects for the Price of One - IPA Effectiveness Awards Case Study 1990

Brief Description: Corporate ad campaign for the financial services brand, Allied Dunbar. Target audience was the consumer and salesmen. Media: TV, press and specialist press support. Evaluation: sales increases due to increased size of sales force and consumers' willingness to buy. ;---(TAGS)--- Full Title: Allied Dunbar : two effects for the price of one ; Number: 1990/414 ; Brand Name: Allied Dunbar ; Client: Allied Dunbar ; IPA_ProductCoding: Financial Services (Insurance - motor, home, life, pet, funeral, card protection, payment protection, legal, accident, critical illness, health etc.) ; Agency: BBH ; Author: Hilary Woods ;