Lanson Champagne: Why Not? - IPA Effectiveness Awards Case Study 1990

Brief Description: Looks at the 5 year 'Why Not?' campaign for Lanson Champagne. Objective: to communicate with a broader champagne audience. Media: magazines, cinema and London TV. Evaluation: increased sales, share, distribution. The price improved against the market average. Argued that 15% sales uplift in London was due to TV. Demonstrates advertisings role in long-term brand building. ;---(TAGS)--- Full Title: Champagne Lanson : 'why not ?' ; Number: 1990/507 ; Brand Name: Lanson Champagne ; Client: Lanson ; IPA_ProductCoding: Drink (Wine inc. sparkling, fortified, port, sherry etc.) ; Drink (Alcoholic drinks - all) ; Agency: Saatchi & Saatchi ; Author: Amelia Reynolds ;