Lanson Champagne: Why Not? - IPA Effectiveness Awards Case Study 1990

Brief Description: Looks at the 5 year ‘Why Not?’ campaign for Lanson Champagne. Objective: to communicate with a broader champagne audience. Media: magazines, cinema and London TV. Evaluation: increased sales, share, distribution. The price improved against the market average. Argued that 15% sales uplift in London was due to TV. Demonstrates advertisings role in long-term brand building. ---(TAGS)--- Full Title: Lanson Champagne - Champagne Lanson: 'Why not?'; Number: 1990/507; Brand: Lanson Champagne; Client: Lanson; Product Category: Drink (Wine) ; Drink (Alcoholic drinks - all); Agency: Saatchi & Saatchi; Author: Amelia Reynolds; Prize Winners: Third Prize; (Adworks ref: Advertising Works 6)

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