Brief Description: Relaunch of Choosy Catfood in a highly competitive market. Under threat of trade delisting. Relaunch included repackaging, reformulation and new variants. Strategy to take a ‘quality’ positioning with a premium price using a small budget. Media: posters. Evaluation: rapid sales increase. Difference shown comparing sales through stores with poster sites nearby against stores without sites; ---(TAGS)--- Full Title: Choosy Catfood - The relaunch of Choosy Catfood or a dog called Tiddles; Number: 1990/316; Brand: Choosy Catfood; Client: Spillers; Product Category: Petcare (Pet food); Agency: Bartle Bogle Hegarty; Author: Ruth Passmore; Prize Winners: Third Prize;(Adworks ref: Advertising Works 6)