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Whipsnade Wild Animal Park: How TV Advertising Helped Reverse a 30-Year Decline - IPA Effectiveness Awards Case Study 1992

Brief Description: After peak in 1960's park had been in long-term decline. Description given of the bold TV and local radio advertising reversed the decline and sustained recovery despite recession which put may competitors into decline. ;---(TAGS)--- Full Title: Whipsnade Wild Animal Park - how TV advertising helped reverse a 30 year decline ; Number: 1992/409 ; Brand Name: Whipsnade Wild Animal Park ; Client: Whipsnade Wild Animal Park ; IPA_ProductCoding: Entertainment & Leisure (Visitor attractions) ; Agency: Lowe Howard-Spink ; Author: Cathy Clift ;

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