Levi Strauss Jeans: Jeans sans Frontières - IPA Effectiveness Awards Case Study 1992

Brief Description: Growth at Levi-Strauss Europe was under stress due to recession and a decline in 11-24 year-old population. Case study argues that the pan-European campaign during the early 1990’s meant the company withstood the above factors and grew ahead of its rivals. Brand imagery, created by advertising was the main driver of this. ---(TAGS)--- Full Title: Levi Strauss - Jeans sans frontieres: How advertising generates and protects Levi Strauss sales across Europe; Number: 1992/501; Brand: Levi Strauss; Client: Levi Strauss; Product Category: Clothing & Accessories (Clothing ranges/brands); Agency: Bartle Bogle Hegarty; Author: Stephen Walker; Prize Winners: European; (Adworks ref: Advertising Works 7)