The IPA Society: Selling to the Salesmen - IPA Effectiveness Awards Case Study 1992

Brief Description: 'Women as a brand in the advertising market place' - a talk at IPA in November 1991. Advance ticket sales exceeded all other events, conversion factor was highest as were confirmed sales. Greatest profitability and highest income generated. All contributing factors were analysed and it's clear success was due to advertising. ;---(TAGS)--- Full Title: The IPA Society - selling to the salesman : overcoming consumer cynicism in a crowded market ; Number: 1992/611 ; Brand Name: IPA Society Meetings ; Client: Ipa Society ; IPA_ProductCoding: Business & Industrial (Societies - miscellaneous) ; Agency: BBH ; Author: Cindy Gallop ;