Brief Description: Campaign in Yorkshire to make people see flowers as part of their daily lives. The Flowers and Plants Association wanted to maintain their double digit annual growth during the recession. Superlite poster campaign 'Never underestimate the Power of Flowers' moved and involved consumers. Extremely cost effective and rolled out three times in Yorkshire. ;---(TAGS)--- Full Title: Flower and Plant Association : never underestimate the power of advertising - how advertising is helping to promote the giving of flowers ; Number: 1992/411 ; Brand Name: Flowers and Plants Association ; Client: Flowers And Plants Association ; IPA_ProductCoding: Gardening products (Plants, flowers, seeds) ; Agency: Ogilvy & Mather ; Author: Katrina Michel, David Furnish ;