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Golden Wonder Pot Noodle: A potted success story - IPA Effectiveness Awards Case Study 1986

Brief Description: Continuation from 1984 paper, 'A potted success story' New campaign necessary to revive the brand. TV to be sole medium. Drip advertising ran from 1982-84. Marginal rise in sales in 1983 but then dramatic increase between 1984-5. Golden Wonder brand share grew to 97%. ;---(TAGS)--- Full Title: Golden Wonder : a potted success story ; Number: 1986/01 ; Brand Name: Pot Noodle ; Pot Snacks ; Client: Golden Wonder ; IPA_ProductCoding: Food (Snack foods inc. crisps, nuts etc.) ; Food (Ready meals, convenience foods) ; Agency: J Walter Thompson ; Author: Terry Bullen ;

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