EMI/Virgin: Now that's what I call advertising success - IPA Effectiveness Awards Case Study 1986

Brief Description: TV advertising role analysed in the series of compilation albums 1984-86. Television and press used. Media test in Anglia TV area for volume three only, shows different results from other areas. Calculations from test show advertising paid for itself and achieved profit. Success seems to be attributed to the use of a central branding device. ;---(TAGS)--- Full Title: EMI/Virgin : now that's what I call advertising success ; Number: 1986/11 ; Brand Name: Now That's What I Call Music ; Client: Emi Virgin (Records) ; IPA_ProductCoding: Entertainment & Leisure (Entertainment/leisure software - DVDs, CDs, audio-visual storage) ; Agency: McCormick Publicis ; Author: Ian Sippitt ;