The Police Federation: The Opposition to Sheehy - IPA Effectiveness Awards Case Study 1994

Brief Description: An integrated PR and lobbying campaign funded by the Police Federation to persuade the Home Secretary not to implement recommendations made in the Sheehy Report. 4 national press advertisements were used, in 4 distinct campaign 'phases'. Results: The Home Secretary eventually altered or rejected a number of the Sheehy proposals. Press and public support were harnessed for an issue that initially had little enthusiasm ;---(TAGS)--- Full Title: Protecting the police force - the opposition to Sheehy ; Number: 1994/105 ; Brand Name: Police Federation ; Client: Police Federation Of England And Wales ; IPA_ProductCoding: Government Departments (Public service recruitment - armed forces, police etc.) ; Health & Social Services (Emergency services) ; Agency: Publicis ; Author: Mike Stepan ;