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Remegel: Chewy Not Chalky and Hugely Successful - IPA Effectiveness Awards Case Study 1994

Brief Description: This paper is about the launch of Remegel's new indigestion relief tablet. TV was the main channel. Research showed advertising created awareness and generated trial and repeat purchase. Consistent share growth was achieved. ;---(TAGS)--- Full Title: Remegel : chewy not chalky and hugely successful ; Number: 1994/107 ; Brand Name: Remegel ; Client: Warner Lambert ; IPA_ProductCoding: Pharmaceuticals (Digestive remedies) ; Agency: J Walter Thompson ; Author: Terry Bulllen ;

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